;Group discussions or focus groups are a qualitative type of survey, in which several volunteers discuss a wide range of topics together as a group. The moderator of the group normally starts the ball rolling by asking questions according to a set of guidelines, or by asking volunteers targeted questions about their statements. Participant rewards or incentives for this method range from approx. €50 for between 90 and 120 minutes.
;If volunteers are testing visual or functional redesigns of software, hardware, or products, then this is known as a usability test. The volunteers are given instructions on various scenarios from the test supervisor so that they can examine one product in terms of its suitability. Participant premiums or incentives for this method range from approx. €50 for a survey of between 60 and 90 minutes.
;In a qualitative one-to-one interview, a single volunteer will be questioned by a single interviewer about various subjects. These interviews may take place in person or over the telephone. In market research, the volunteers are asked questions based on guidelines, which, unlike in a quantitative survey, can be answered without deciding on a previously defined category. Participant premiums or incentives for this method range from approx. €35 for between 30 and 60 minutes.
;In addition to carrying out usability tests at the premises of a market research institute, there is the potential for these to take place at the volunteers’ homes. This method is known as an ethnographic interview. Among other things, this involves both observing and analyzing the lifestyle habits of specific target groups. Participant premiums or incentives for this method range from approx. €100 for between 90 and 120 minutes.
With the new WMM app, current studies will always be available to at a glance, and you need never miss another opportunity, no matter where you are. In addition, the app provides you with contact details and has a number of other useful functions. Install an app and off you go ...